New BlackBerry CEO optimistic despite loss

Written By limadu on Jumat, 20 Desember 2013 | 22.16

blackberry earnings fire

It's getting uglier for BlackBerry as the company reported a loss and sales decline that was worse than what Wall Street expected.

NEW YORK (CNNMoney)

Shares of BlackBerry (BBRY) initially fell more than 7% in premarket trading after the struggling smartphone maker said Friday that it posted a whopping $4.4 billion loss during the quarter that ended in November.

Excluding charges, BlackBerry reported a loss of 67 cents a share. Sales fell 56% over the year to $1.2 billion. Both of those figures were worse than what Wall Street expected.

But the stock shifted gears once Chen kicked off BlackBerry's conference call. The stock rose nearly 1.5% in early trading after the market opened.

"The market has spoken and we have listened," said Chen, who took the interim CEO spot at BlackBerry last month after the company abandoned its plans to sell the company and ousted CEO Thorsten Heins.

Chen stressed that despite a lot of bad publicity and the mounting losses, the company has "a very solid base." In particular, he cited BlackBerry's engineering talent and its cash position -- which now stands at $3.2 billion, up from $2.6 billion in the previous quarter.

He used the word "turnaround" several times, though he warned that parts of that process could take a while. Chen is no stranger to uphill battles: As CEO of the once-struggling software company Sybase, he turned it around before selling it to SAP (SAP) in 2010.

Chen also talked up BlackBerry's new five-year strategic partnership with Foxconn, the world's largest manufacturer of electronic parts. Under the terms of the deal announced Friday, Foxconn will develop and manufacture certain BlackBerry devices and manage that inventory itself.

The BlackBerry chief praised Foxconn's "world-class supply chain," its access to emerging markets and its ability to both design and manufacture hardware. BlackBerry's internal design teams will focus on software and high-end phones, Chen said, adding that the rest of the hardware development would be left to Foxconn.

The partnership will first focus on a smartphone for Indonesia and other emerging markets, which is set for early 2014. Foxconn is the Apple supplier that has made headlines over the past few years for myriad labor violations in China.

Related story: BlackBerry: Not dead yet! Seriously

BlackBerry's brutal 2013: The company kicked off the year by finally launching its long-delayed BlackBerry 10 operating system in January. But its first device on the platform, the keyboardless Z10, fared poorly.

BlackBerry took a nearly $1 billion writedown on unsold Z10 phones in September -- and Chen alluded to that when talking about the Foxconn deal, saying the partnership will reduce BlackBerry's exposure to that kind of risk.

The new phones still aren't catching on with customers though. The company said Friday it sold about 4.3 million phones during its most recent quarter -- but 3.2 million of them were devices on the older BlackBerry 7 operating system.

Faced with declining sales and market share, the company also announced in September it would cut 4,500 jobs -- or 40% of its workforce -- and that it would seek a buyer to take it private.

But just last month, BlackBerry abandoned its plans to sell the company and got rid of Heins.

Related story: BlackBerry's hometown vows to survive

Chen faces a daunting task. Experts criticized Heins' failure to prioritize BlackBerry's business-focused customers. Instead, BlackBerry tried to replicate the mass consumer success of Apple (AAPL, Fortune 500) and Google's (GOOG, Fortune 500) Android.

BlackBerry changed gears in September and said it would focus on corporate customers and so-called "prosumers." It also said it would scale back its device offerings from six to four. But analysts said it was too little and too late. Chen, unsurprisingly, is more hopeful.

"I know there has been a lot said about BlackBerry, but let me remind you that at BlackBerry, we are not dwelling on the past," Chen wrote in a company blog post a few days after his appointment. "We are looking towards the future." To top of page

First Published: December 20, 2013: 7:31 AM ET


Anda sedang membaca artikel tentang

New BlackBerry CEO optimistic despite loss

Dengan url

http://kasiatbuatsehat.blogspot.com/2013/12/new-blackberry-ceo-optimistic-despite.html

Anda boleh menyebar luaskannya atau mengcopy paste-nya

New BlackBerry CEO optimistic despite loss

namun jangan lupa untuk meletakkan link

New BlackBerry CEO optimistic despite loss

sebagai sumbernya

0 komentar:

Posting Komentar

techieblogger.com Techie Blogger Techie Blogger